My new favorite joke about the New Year:
“I want to start a gym called Resolutions. The first two weeks it will have fitness trainers, workout equipment, everything. Then on January 15th, we turn the whole thing into a bar.”
I love that joke because it hints at an unfortunate reality: Only 64% of people keep their resolution past one month. At six months, less than half of us stay resolved.
Many marketers are starting out the New Year with resolutions. We want to know our audiences better, take control of our data, use content more effectively, and more. Statistically, only 46% of us have a chance at beating the status quo.
It takes more than willpower to make a resolution stick. You need a well-informed, strategic plan.
To help you reach your goals in 2017, use these statistics to guide you.
Mobile Marketing
- 84 percent of mobile advertisers believe they’re providing a positive experience. Less than half of consumers report their experience was positive. (Unlockd)4
- We have reached the mobile tipping point: All new data consumption is coming from mobile (TechCrunch).
- Over a third of email subscribers read their newsletters exclusively on mobile devices (Informz).
- 61% of users are unlikely to return to a mobile site after a negative experience. 40% will go to a competitor’s site (MicKinsey & Company).
